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Case study

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Company Name: Premier Garage

Covered Industry: Home Improvement

Services: Custom Garage Cabinets, Epoxy Floors, Modular floors

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PremierGarage is passionate about updating spaces, and for over a decade, they’ve been designing dream worthy styles into every garage. From floor to ceiling they can update any garage space with epoxy or modular flooring, custom cabinetry, slat wall and garage accessories such as storage lifts.

Learn More (Premier Garage Page)

overview

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Premier Garage makes garage flooring, storage cabinets and organization systems that transform cluttered garages into clean, efficient spaces.PremierGarage® flooring and storage solutions are also suitable for commercial and light industrial applications. Our modular storage cabinetry system, hybrid polymer floor coatings or PremierTrax Tiles can be customized to match your application requirements.This franchise has grown to Upper Western CT to bring luxury to the garage market. Establishing a local strategy for this location was essential, while there were corporate marketing efforts, it was critical to set a localized strategy to compete with the competitors.

areas of assistance

digital marketing management & development

lead generation & nurture plan development

email marketing

out of home advertising strategy

partnership development & Management

promotional strategy, tracking & management

growth marketing strategy

pricing strategy

public relations management

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social media strategy & Management

photoshoot management

event advertising

strategy

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Establish a proper digital marketing strategy and communication with customized blueprints describing lead and client nurturing programs, campaign development for local targets. Our focus was to build a digital presence through social media and digital marketing management. Strategize methods to enhance content for multiple platforms including social media and CRM. Create high quality, innovative design and written copy for sales and marketing materials, platforms, and campaigns. Leverage customer insight and sales data to develop optimal pricing and promotion strategy.

results

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Built a marketing budget and calendar for the local owner to follow, assisted with a successful digital strategy. Implemented email automation campaigns to nurture the customer journey pre and post sale. Established editorial calendars content pillars that are now being used to help organize the team with centralizing content and tracking efforts.Brandology has been able to create a local presence for this franchise, by working with their corporate marketing efforts and adding in key fundamentals for the owners to utilize.

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