The future of hair is HERE! Redefining haircare with award winning services and a certified team of expert stylists handling your hairs’ every need. A one stop shop where you can cut, style, color, and SO MUCH MORE! Come in needing a refresh, leave REVEAL-ing a NEW YOU!
overview
Reveal Hair Salon has grown to be an award winning hair salon in not only Stamford, CT, but Fairfield County! While being an award winning salon with certified experts from the front of the house to the back, Reveal flourished in recurring clientele, however suffered with acquiring new ones. They understood that to grow, it’s important to maintain a healthy mix of recurring and new clients. In order to accomplish this goal they wanted to build their digital presence including: SEO to help increase their rankings through search engines and increase their social platform engagements.
strategy
Communication is key! During the inception of this partnership, we worked closely with the owner and one of her top stylists and came up with custom social media content calendars, social video concepts, defining lifecycle stages and journeys, as well as SEO enhancements, ie. referral outreach. As time went on, we build out the necessary infrastructure and procedures to maintain our efforts via social media, CRM, emails, website, and GoogleMyBusiness.
results
Building an online presence with Brandology had doubled the accounts' impressions in three months
By building more engaging content, the account's overall engagement rate had increased by 40%
Through an effective content and hashtag strategy, the account following had grown by 12%
areas of assistance