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Case study


Company Name: RPM Raceway

Covered Industry: Family Entertainment, Hospitality, Restaurant

Services: Racing, Arcade, Bowling, Food & Bev., Corporate Events, Birthday Parties, Bachelor(ette) Events


RPM Raceway redefines entertainment, providing a one stop shop where you can RACE, PLAY, and SO MUCH MORE! With high speed electric karting, 100+ arcade games, state-of-the-art bowling alleys, immersive virtual reality and racing simulation centers, RPM Raceway exceeds all expectations of a fun and memorable time out with family and friends.


At RPM Raceway, there’s a party behind every occasion! Whether it’s a corporate event, birthday celebration or simply a competitive night out with friends, RPM Raceway has you covered. Select from a variety of entertainment packages with a number of options to personalize and upgrade your next event or visit.


The RPM Raceway tracks stretch across five locations throughout the Northeast including Stamford, CT, Jersey City, NJ, Long Island, NY (Farmingdale), Poughkeepsie, NY, and Syracuse, NY with each facility touting its own unique set of offerings, while all rooted in high-speed electric karting.

Learn More (RPM Page)



Originally opened in 2010 as a racing company, RPM Raceway was destined for more! With locations spreading throughout the tri-state area, the owners proceeded to implement additional options of entertainment into their brook and mortars. As time went on they noticed the response to the additional entertainment was received increasingly well and as a result decided to turn things up a notch. As of May 2018, RPM Raceway opened their first ever two story, modernized entertainment location in Stamford, CT, offering top of the line indoor electric go-karting, luxury style bowling, state-of-the-art arcade, and a sports bar with a more elevated twist on food.


The introduction of this new location was exciting, seeing as the location was strategically chosen to be in Stamford, CT, well-known, up and coming town within Fairfield County, right outside of New York City.




Brand Development & Transformation

Digital Marketing management & Development 

Lead generation & CRM

Social Media marketing

Merchandise strategy

Budget development & Management

out of home advertisement consulting & management

partnership advertisement & management

promotion consulting & management

Event sponsorship consulting & management

Photoshoot management

creative guidelines

growth marketing strategy

Email Marketing

restaurant menu strategy

public relations management


Pricing Strategy

influencer marketing management



Assist in building relationships and managing contracts with external stakeholders. Maximize brand recognition through various events and media, including tv, radio, print, and digital. Collaborate with sales, operations, finance, and accounting teams to assess market segments. Strategize methods to enhance content for multiple platforms including social media, CRM, marketing suites, and point-of-sale. Create high quality, innovative design and written copy for sales and marketing materials, platforms, and campaigns. Leverage customer insight and sales data to develop optimal pricing strategies. Contribute to strategic marketing initiatives by presenting monthly sales projections, post-mortem analysis, and product launch as well as membership plans to upper management. Establish and manage annual marketing budgets and plans by collaborating with  accounting and finance. Work cross-functionally with design team  to launch a successful company-wide rebrand, including complete website redesign and revitalized marketing materials.








Increased sales by 43% through executing promotional targeted plans towards consumers and businesses.

Effectively implemented, managed, and tracked promotions to build revenue for a lower performing location, resulting in increased mid-week sales by 31%

Effectively implemented, managed, and tracked promotions to build revenue for a lower performing location, resulting in increased weekday revenue by 65%

Increased weekend revenue across all locations by 25%.

Manage established social media platforms and increased follower base by 234%

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